Having several days away from the office and doing very little but hanging with a triple threat of my kids–teenagers (18, 14 and 10 — he thinks he’s one)–brought new revelation to this world we call communications, marketing, PR and social media. I just had no idea.
Cases in point:
- Dad, that music is so dusty.
- Really, Dad, the shirt is so ratchet.
- Dad, don’t use the word stud, you obviously don’t know what it means.
Well then. I stand corrected and a bit baffled by my apparent ignorance — and command of the English language.
“Pray, tell me oh wonderful fruits of my loins, please share thy greatness and wisdom.”
And so they did.
- First, “dusty” is the equivalent of “so yesterday.” I’d call that obsolete (Dad, that terms is so dus– …).
- Ratchet. The shirt, it’s gross, ugly. Really downhill, outdated. Stupid. Ratchet. Thanks for the advice, and the kindness in which you shared.
- Then there’s stud. What once was a genetically groomed horse with fantastic DNA is no more. It has something to do with bi-sexuals … I stopped their Wikopedia-ish insights. Who cares.
Later that same evening as I lamented my new “ratchet” shirt, I realized I had seen some pretty ratchet websites of late, most of which suffered an overdose of, u-m-m-m, dusty-ness.
It’s 2013. Now is the time to evaluate your marketing collaterals, websites — and how you and your business are communicating to those who buy your products and services. For those companies that still have a Visitor Counter on the top of the webpage, ALERT! That’s dusty and ratchet.
If your color scheme mirrors the earth tones of the 70s, that’s another sign of problems. Have we mentioned animated gifs, Times Roman fonts and the stock photos you can find on almost any other website within your industry?
Time for a refresh? If your site hasn’t been polished in the last 18 to 24 months, take a look, navigate through it, read it and get the opinions of others (none of which report to you).
With a refresh in look, feel and message, there’s more to consider. What is your marketing mix? Have you been doing the same old ads and direct-mail that’s worked since Devo was the music rage? And if social media isn’t part of your mix, think why and why not. It may not be strategic for you. But it may.
Avoid Dusty. Run from Ratchet.
It’s painful to hear. Acknowledge. Accept.