IE, Chrome & Firefox: Why Mozilla is the Master

“The battle of the browsers continues, with Microsoft’s Internet Explorer losing market share to Google’s Chrome and others, while analysts predict a sub-50-percent dip for IE as early as March 2012. Counting all versions, Internet Explorer dropped to 51.9-percent market share in December according to Net Applications, ComputerWorld reports, with Chrome ending the year at 19.1-percent. However, Microsoft maintains that the most important number to consider is the growth in IE9 installs on Windows 7.”

Maybe browser users are beginning to understand. Maybe not.

The report also says: Chrome has gained most of what IE and Mozilla’s Firefox lost this year, boosting its numbers by 8.8 points in 2011. Firefox, which dropped three-tenths of a point during December and 1.9 points for the year, ended 2011 with 21.8%, a new low. Firefox will lose its second-place spot to Chrome in March if the two browsers keep to their current Net Applications’ trend lines.

Damn. What’s wrong with people? Chrome, IE or Firefox? You’re kidding me? We can take IE out of the mix immediately. This browser’s the equivalent of a dancing elephant, fat and slow. Chrome? My kids swear by it. Its simplicity and speed are its ultimate value, they say.

As for me, Firefox is the El Dorado of browsers. It’s not simple or always speedy, nor is it fat or slow. But there’s not a browser within 2,961,112,156 miles or more (That’s the distance between earth and Pluto.

Why the loyalty and applause? It’s never failed me. Updates are more rapid that Windows Updates, and less annoying. And its greatest advantage is the developer community and add-ons. Tell me, do other browsers offer hundreds of different features—ancillary to just browsing—to benefit its users? If so, tell me. I don’t want to be ignorant.

For example, when I’m using Firefox, I can immediately see all my bookmarks at the top of the browser for instant point and click (Multirow Bookmarks). I’ve got rolldown Google Shortcuts, and I can tweet directly by typing into the URL box. One cool add-in is the Color Picker. When working on graphics or websites, it scrolls over a web page and automatically tells me the html colors—and RGB. All in one click.   Two others? Flashkiller and MeasureIt. The first clears out annoying flash ads; the second allows me to measure images or columns on a website.

So why be a Chromehead or IE Idiot? Switch. Change. Find joy. Fulfillment. The best of the browsers.

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The Unemployed Communicator

When you read headlines about newspapers on the decline, you rarely hear the more personal story: The fact that so many editors and writers are put on the street. Many have never worked anywhere but a news room. No corporate experience and no writing experience beyond news and news features. What do they do?

There’s another set of writers and creative types feeling the pain too: professional communicators at corporations and agencies that find themselves on the street. Agency clients have cut back; Companies are trying to salvage their bottom lines. Communicators are usually the first to go.

Or are they? Well, if you believe the Public Relations Society of America’s fact sheet, you get the following “rosy” picture:

  • 60 percent of participating firms added U.S. headcount in 2010, and nearly two-thirds of Council members anticipate an increase in hiring in Q1 2011 vs. the same quarter last year.
  • Nine out of 10 firms are currently hiring, while the most sought-after talent are at the account executive to account supervisor levels.

The data may be valid, but what’s it really mean? Does it mean there was mass exodus and layoffs in 2009 at firms that participated in the survey? Why do respondents anticipate hiring increases (yes, we’re past 2011, so I wonder what really happened)?

My experience in Dallas-Fort Worth (dubbed one of the strongest local economies nationwide) doesn’t compare positively to the survey results. I know many communicators on the street, especially older men and women who have been corporate and agency communicators for 15 to 20 years. They’ve been hunting jobs for months, some more than a year. Those who have found jobs are grateful to be working, but acknowledge they are making 20 percent to 30 percent less than they did before being laid off.

For news reporters and editors, the picture seems gloomier. Most I know are hanging their own shingles as freelance writers. I’m sure it must be a strange process to go from a news reporter that can demand answers and espouse their opinions more so than they can in a corporate setting. Yeah, it could become a barn-burner in a heartbeat.

Lastly, I think of those up-and-coming men and women, those who’ve recently graduated college as journalism majors. Editor & Publisher reports that “the unemployment rate for B.A. journalism degree holders remained at 16 percent, nearly double what it was four years ago, with broadcast majors suffering the highest rate of unemployment.” What do they do? Where do they go? The good news? They are naturally more adept at social media than most of us old-timers. This gives them a competitive edge.

Regardless, young or old, corporate or agency, underemployed or unemployed, this communicator is thinking of you, wishing you the best and hoping that the future is bright, vigorous and fruitful. That’s your future. Our future. The future of America.

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Brainstorming Part 2: The Brain & Drain, Team & Triumph

Creation doesn’t necessary require blue skies and fields of dreams.Nor does creating ideas. It can be the stalest of conference rooms or a session room at a hotel.

Creating ideas often requires brainstorming, a gathering of folks who spill their brains and hearts to deliver a barreful of ideas. From that barrel often comes The Big Idea. The Best Idea.

The most ineffective approach to brainstorming? See our last post, but it often involves prima donnas and temperaments. As one BusinessWeek article says,”… it is total nonsense to conclude that if you want creativity, you ought to keep your people in solitary confinement where they can’t ‘waste time’ listening to and building on the ideas of others.”

This time, we’re talking effective brainstorming and how to deliver the best ideas for yourself and your clients.

My favorite—and my mantra on brainstorming:

Follow the rules, or don’t call it a brainstorm. I can’t say it any better than this: … “Alex Osborn’s original four (rules) still work: 1) Don’t allow criticism; 2) Encourage wild ideas; 3) Go for quantity; 4) Combine and/or improve on others’ ideas, plus I’d add “One conversation at a time” and ‘Stay focused on the topics’ as both help save groups from dissolving into disorder.

Claire Allison at the GetSmarter site, shares 10 top brainstorming tips. All 10 aren’t here, but the ones that are particularly important:

Have a moderator. It’s important for someone to be assigned to guide the brainstorming session and to keep track of ideas.

Write everything down. Every idea is valuable. Visual brainstorming is an effective tool that can assist with illustrating perceptions and points of view of different ideas, making room for new ideas.

Bring in an outsider. Bringing in someone who is completely unrelated to the project will give an injection of fresh ideas, which could prove very valuable.

Evaluate the solutions. Stepping back and looking at ideas in their entirety can help identify the best and most workable solution. The most important aspect of brainstorming, in my opinion, is the “understanding that the purpose is to build on and extend the ideas of others” and to bring together the various skills and mindsets of your staff to gather ideas and build on them.  By keeping the session non-competitive, encouraging all ideas, no matter how outlandish, and resisting the urge to impose your own agenda, the group brainstorm can be an effective way to elicit creativity and discover innovation.”

Could it be said better than that?

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How to Cheat Clients and The Value of Your Company

We were told we needed to brainstorm ideas for a client. Can we stop what we’re doing and go to the conference room. We all piled into the room, sat in our chairs and waited for the company pariah to enter. And share his ideas. We’d pretend to brainstorm, then parrot the incredibly creative ideas from Mr. Pariah. His ideas were the best, so the ideas were written down, and we all moved on. Another wasted hour sitting in a room and sucking up.

Now let’s move to a different time and place. The agency needs to quickly create a leave-behind for a client. One agency employee—a writer—suggests brainstorming ideas. He’s told he’s a writer in a different group. Ideas and concepts are the job of the creative design team. Uh. OK.

Another shot across the career spectrum. There’s a call for a brainstorming session. This time, the room is outfitted for comfort. There’s food, drinks, a whiteboard, notepads on easels, markers, paper. Even crayons. The focus: What ideas can we muster up for the agency itself? How can we best showcase the agency strengths and communicate them consistently. Ideas were shared, no matter how crazy. And were written down. No idea evaluation or criticisms. Just ideas.

I can’t think of a word or exercise that is more overused and misused than “brainstorming.”  The sad reality is that those who should know the value of collective creativity—putting crazy creative types in a room together—can yield brilliance, clarity and wham-bang ideas (and some craziness too). It’s all good. As professional communicators, it’s our jobs to collaboratively develop the best ideas for our clients–and to foster an environment for brainstorming.

The best ideas come from best practices. Yep, one best practice is brainstorming, working together and seeing value in every individual, no matter their title, department or perceived strengths or weaknesses. Anything short of this is is milk toast and gray matter, and certainly far from excellence.

So why is it so hard for creative types – usually graphic designers, copywriters and marketing strategists – to hole up in a room and share ideas? Smart ideas. Stupid ones. Funny ones. Why?

Based on my experience, here are the top 5 reasons why
brainstorming is busted
:

1. The Temperaments. Sometimes personalities clash. So we avoid contact. A designer once told me, “The only people who are more temperamental than writers are designers.” I’ve been in sessions where both types gather and the duel for control begins. It ruins all the creative energy and fuels more battles. I’ve been there and learned myself. Guilty as charged.

2. The Territories. I’ve heard these statements from real people: “I’m creative, you are not.”I’m in the Creative Arts department, are you?”  and “Why do we need a copywriter to sit in on a ;graphic design’ concept meeting?” Wow. Wrong mentality, attitude and approach. If someone thinks they’re more creative—or the only creative—that’s a problem.

3. The Threat & Inferiority. A creative director or team that feels threatened by others—and other ideas—struggle with inferiority. They feel threatened and fear  others who may be  “more creative than me.” I’ve learned that great creative comes from great people, and to recognize them for their talent. There’s enough glory to go around.

4. The Time.  Who’s got time for another freakin’ meeting? Let me do my real job. No wonder that’s the prevalent attitude. Brainstorming is too often a torturous exercise in futility.

5. The Working Wounded. If someone absolutely runs from a brainstorming session, it’s likely they’ve been wounded at some point. They were embarrassed or criticized. Or both. Great brainstorming includes NO evaluation or opinions about others’ ideas.

Here’s the bottom line: Improper, impotent brainstorming yields nothing. Worse, it’s the best way to cheat our clients and the valuable services we offer as communicators. Shame on us.

What is your opinion or war story? Please share.

Our next post offers advice for effective brainstorming.

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To be or not to be … Join a professional association?

I confess. I let it get to me. Then it became a root of bitterness.

And today? I think the fog is lifting and I’m realizing that where I was and what I felt was more about me than “them.”

The story is this. I spent almost two decades actively involved in an association of professional communicators. I worked my tail off, volunteered and worked to do my best at every job I took on. I loved being part of the membership team, leading board members and taking pride in the group’s 300-member organization. It’s humbling to think of this privilege. It was, indeed, a privilege to work with so many talented people. And then somehow—in my stressed-out brain— I saw the group change. I essentially walked away, mumbling and grumbling. No membership renewal for me, thank you very much.

Today, total regret.

So what can you learn from my experience? First, don’t let stress, anxiety and busyness distort your reality. Make sure your “what is” is real” not Memorex. Also recognize that associations are full of people. That always means incredible results but also incredible differences, temperaments and intentions.

To Join Or Not?

Ready to shell out a few hundred bucks? Ready to advance your career? Ready to create relationships that can last a lifetime? Ready to face people that get on your last nerve?

The unequivocal answer is YES if:

  • You choose to participate, be active and contribute
  • Your intentions are to receive and give. Don’t join just to add to your resume or show up to win awards (There are WAY too many of those … You know who you are).
  • You desire peers who can be mentors and colleagues. These men and women are the ones who influence who hires you, or become those you hire. Active members know who is in it for themselves vs. those ready to contribute. Classic sign #1: A long-time but ever-absent member—or former member—suddenly gets friendly, shows up for every event, starts helping out. It’s obvious. They’ve been laid off and need job leads.
  • You want to grow professionally. That means education as well as connections with other professionals. Scary, but let’s do a little math (not our forte as creative types.) Example? You’re an active member of an association that meets every month. You attend every one, which means you’ve spent two hours a month at a luncheon of 50 people per luncheon. That equals the potential to meet 50 business colleagues every month. That’s 600 contacts a year. What’s more staggering?It’s much more than that! You’re really meeting 12,500 contacts every year. I’ll explain this the next bullet below.
  • If you want to commit and volunteer. More math. What if you volunteered five or six hours a month and worked with five other committee members? That’s 60 hours a year with five other smart and connected professional communicators. You’re building deep relationships. KEY POINT regarding your committee colleagues and luncheon buddies: Every person you know has his or her own sphere of influence. That sphere per person is typically about 250 people. So:
    • Five committee members with “the sphere of 250″ equals 1,250 you could potentially meet and know.
    • For luncheons? Take your 50 luncheon attendees, multiply them by 12 luncheon meetings and you get 12,500. I
    • The numbers–and opportunities–are staggering. Just by attending meetings and volunteering, you have access (potentially) to 13,750 people who could hire you or work for you. Hellooooo.
    • KEY POINT  #2: This requires an association of members that understands the practice of giving. As Genie Fuller, president of CEO Partners, says, “What you give to others, you get in return, 10-fold.”

The bottom line: Join. Jump in. Or sit in the lonely garden and watch “The Shriveling Career Vine” grow. Get stale. Stay lonely.

No.

Get a step up, engage and attend those meetings. Don’t forget to volunteer.

And when people disappoint or frustrate, face it. Accept it. And forgive it. Your career depends on it. Mine too.

One last note to the men and women of that association I grumbled and mumbled about? I’m sorry. Please forgive the shortsightedness. I’m on the road. I’ll see you soon.

The PRactical PR Guy

ASSOCIATIONS  WEBSITES
 IABC DALLAS$287/year plus $40 application fee  http://www.iabcdallas.com
 PRSA DALLAS$290/year  https://www.prsadallas.org/
 NATIONAL INVESTOR
RELATIONS ASSOCIATION
$475/year plus $150 application fee
 http://tiny.cc/9yzen
 TEXAS PUBLIC RELATIONS
ASSOCIATION
$125/year
 http://www.tpra.com

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Make-Up Monday: Info You Need

Stories you may have missed.

Enjoy!

4 Ways to Integrate B2B Social Media into Marketing Plans

Click here to find out more!3 Stats to Think About When Crafting Your Social Media Campaign

New Research: 60% of B2B Decision Makers Use Social MediaClick here to find out more!

Managing Stress and Other Small Business TroublesClick here to find out more!

Women Owned Businesses Have Come a Long Way But It’s Not Far Enough

B2B Technology Collateral Consumption Declines YOY

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Make-Up Monday: Info you need

Take 15 minutes and read some of the things you may have recently missed.

10 Essential PR Tips for Startups

How the Remote Workforce Is Changing

10 Questions to Ask Before Hiring a Digital PR Consultant

B2B Companies Can Update Status on LinkedIn

Cut Through the Hype: How to Create a Successful Marketing Plan

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It’s Make-Up Monday: Info you need

It’s been a bit crazy and my make-up list of important reading is way longer than normal.

Regardless, take a look at this great content. Really good!

Rieva rarely writes anything that’s NOT relevant: Industry Hubs Can Benefit Your Business: How To Start Your Own

4 Tweetable B2B Social Media Marketing Statistics

Blogger Outreach: 5 Tips for Connecting With Top Influencers

Why Does Facebook Hate B2B Companies?

Mature Consumers Use Tech

8 Innovative Devices, Gadgets and More for Small Business

Should SMBs Blog to Customers or Colleagues?

10 Chronic B2B Social Media Myths Busted

6 Steps to Socialize Your B2B Selling

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Why you should say “Hell No!” to a PR internship that pays nothing

I said “Hell no!” and that was 1985 and 1986. I still did two internships, one with the American Paint Horse Association and another with Texas Power & Light.

If I can do it prehistorically, you can too. If you’re on the hiring side of finding internships to sweat their butts off for your organization – and to do it for no pay – I say “no way” and shame on YOU.

Two of my favorite mottos:

  • “But that’s unfair…” Get over it. Nothing’s fair. Ever.
  • “Hey, look, it’s FREE.” Wrong. There is nothing FREE in this world. Nothing. Get over it.

Yeah, my kids really love me for these.

So why has the practice of hiring and NOT paying  interns for their work so prevalent in the PR, advertising and marketing agencies, from big agency to solo shops? I don’t understand the rationale from either side of the fence.

Rather than pontificate, let’s go to the folks who really know. Employers and interns.

The Best Internship (Corporate) I’ve EVER heard about: Accor North America
“We DO employ interns, and we DO pay them. Because we are a French company, most of our interns come from France – where 6-month internships are required in order to earn a university degree. We employ both Bachelor and Master degree candidates in a variety of fields … our interns enjoy a free room at Motel 6, access to a car, and are eligible for free nights at Motel 6 for every vacation day they earn. We work with our HR partners in France to select and hire interns year-round. Source: Suzanne Keen, senior director of communications, change and diversity.” Hmmm, wonder if they’d consider me an intern! Wow.

The only downside? If you don’t know French, you may be in trouble. Not so much. Keen says that Accor North America also hires American interns, but opportunities and employment parameters differ.

But what about those in the PR/Advertising/marketing Agency world?

I went straight to the colleagues I know. Blake Lewis, APR, principal and senior consultant at Lewis Public Relations in Dallas, says the firm does hire interns, and pays them approximately $10 per hour. Interns can be college freshmen, sophomores, juniors or seniors. He says he makes hiring decisions based on a student’s previous experience, demonstrated skill sets/abilities, attitude and appropriate activities anticipated to be in the agency at the time of the internship.” Ultimately, it’s about talent and experience, not how many years of college.

Then he stated something that jarred my thinking.

If clients are billed for their work, it’s a professional gig.

That means the law requires payment, according to the U.S. Department of Labor.

Holy Bigshaft Batman! Duh, of course! So, now, it’s not only Total Idiocy for a college student to accept a free internship and may even be illegal for employers to even offer them.

According to a 2009 article on the MSNBC Website:

Owners who take on unpaid interns should be familiar with the federal Fair Labor Standards Act, which details the criteria that an internship must meet in order for the intern to not be paid. The law regards an internship as a training program.
Under the FLSA, an intern must receive training similar to that offered in a vocational school. The training must be for the benefit of the intern. The intern must not displace, or do the work of, a regular employee. The law also states that an employer must receive no immediate advantage from what an intern does. That might jeopardize the unpaid status of many internships — if an intern, say, stuffs envelopes for mailing, helps to manufacture products or performs other services that benefit an employer.

On onedayinternship.com, an article about this issue states that:

“… the U.S. Department of Labor’s Wage and Hour Division created a test to determine whether a “trainee” or intern is considered an “employee” based on a 1947 Supreme Court decision that evaluated whether “prospective train yard brakemen were ‘employees’ within the meaning of the Fair Labor Standards Act.” The test requires that all 6 of the following statements are true about the intern’s time with the company.

1. If the training, even though it includes actual operation of the facilities of the employer, is similar to training which would be given in a vocational school;

2. If the training is for the benefit of the trainee;

3. If the trainees do not displace regular employees, but work under close observation;

4. If the employer that provides the training derives no immediate advantage from the activities of the trainees and, on occasion, the employer’s operations are actually impeded;

5. If the trainees are not necessarily entitled to employment at the completion of the training period;

6. If the employer and the trainees understand that the trainees are not entitled to wages for the time spent in training.

This is the law. If any one of these six statements is not true about a given internship, then the interns are considered “employees” and are subject to the monetary provisions of the Fair Labor Standards Act. That means that the interns are entitled to minimum wage and overtime compensation. The situation gets a bit more confusing when you start interpreting what each of the six “tests” means. This page from the Texas State government sheds some light on some of the exceptions based on interpretations of the law, but it still doesn’t answer our question.”

Clear as mud, I’d say.

Regardless, I say to students, “Hell No,” to free.

To employers and agencies, “Stop it.” Respect that every student has bills and costs, and a motivation to show up every morning and do a good job. Not just any job. YOUR clients deserve it too.

What do YOU think?

The PRactical PR Guy

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Make-Up Monday: Stories you may have missed

Enjoy some of of the best stories of last week.

SMBs plan tablet adoption

Content Strategy: 7 Tips to Make Your Blog Stickier

This Week in Politics & Digital: The Constitution Goes Facebook

Church Marketing & Communications Survey

7 Best Practices for Improving Your Website’s Usability

Twitter Releases Web Analytics Tool

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